There is no denying that social networks are valuable tools that you can use in your marketing activities. However, the key to success for business owners is to plan the time they spend on social media wisely.
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You will need to consider what kinds of social media you will use, what might be announced, and how often to post. By increasing your social media activity, you will avoid oversaturating the market.
Keeping content fresh can also be a problem. Ask yourself: Is there a way to start a fundraising campaign for a good cause? Is your office willing to collect items for the food bank? You may have decided to set up recycling bins for items such as batteries and light bulbs and returnable beverage containers that your clients can also use. Or your office can run a competition. Perhaps your workplace has undergone some improvements or a new mural has been painted on the building. You might be able to make a project happen with your contacts. Maybe you can make announcements about upcoming sales or discounts.
Social media offers a great opportunity for your business to celebrate the causes, collections and community events you are a part of. It’s a great way to support those you meet because you can also celebrate their achievements and contribution to the world. And of course you can use it to invite networking opportunities to keep the conversation going with your contacts. In addition to supporting community and charitable causes, you will tell your employees, suppliers and clients that you care about making a difference.
Quite often, you come up with an idea for a social media campaign or a topic you’d like to cover, but don’t have time to follow through on it yet. Write this idea down so you can come back to it later. That way, you won’t miss any opportunity.
Before jumping into random posts, it’s important to decide how you plan to build excitement for each event and what you expect as a result.
Here’s another tip: Keep a few documents on your desktop with the social media ads you and your staff created during the brainstorming session. This will keep your social media efforts well organized and easy to post at peak times of the day.
So what are the best times of day to post? It really depends on who you’re targeting – their age, their interests, etc. For business, the best days to post on Facebook are Thursdays and Fridays between 11am and 1pm Pacific. 11:00 am will bring more shares, while closer to 1:00 pm will get more likes and link clicks. For Twitter, the best time to post is between 11am and 1pm – lunch time. However, weekends show 30% more activity on Twitter. Due to typical business activity during the week, the best days to post on LinkedIn are Tuesdays and Thursdays. The best time frames to schedule LinkedIn posts are between 5-6:30am and 3-5pm Pacific. If you use Google+, the most effective posts are scheduled on Tuesdays and Wednesdays between 7-9am.
No matter what time frame you choose to work in, and no matter how many social networks you want to try, being on social media pays off. If you are on many different stores and the thought of managing them in a time frame is overwhelming, there are several options for you. Assign an employee (or pay your child) to do this duty for you. Alternatively, schedule alarms on your mobile phone to remind you to post on specific days. When you’re very busy, there are many online services that allow you to schedule automatic posting well in advance.
How you use social media will vary depending on the medium (Instagram, etc.) and the type of product, service or campaign you’re working on and the type of person you’re trying to reach. Consider what time your target audience is online, how old they are, what they do when they’re online, how long they’ve been online, and when the most interest or curiosity is happening. Maybe a customer survey will help you find out.
By doing these suggested activities, you will notice that you spend less time on social networks and your activities are much more efficient. For more business advice, check out Brummets: Purple Snowflake Marketing, which provides valuable business advice for any service, product or book you write.
Lillian and her husband Dave are the team behind Brummet Media Group, and they cackle merrily as they pass each other on their way to ticking one item or another off their long to-do list. Their businesses include Dave’s Music Studio and drum accessory products and graphic design work, as well as a number of award-winning books and popular blogs.