Advertisers can access one of the most significant users on Facebook.
The world over, Facebook had 2.6 billion users in July 2020, as per Statista.
A social media platform with many users would be the second largest after a search engine like Google.
The Facebook user base is not just huge but also diverse.
You’ll locate your target audience on your business’s intended audience on Facebook.
Facebook draws users of all ages, With 38% of users between 35-65 years old. While it is geared toward younger users, and 62% of them are between 18 and 34 years old, Facebook attracts users of all ages.
The fastest-growing segment of Facebook’s demographic is the older age group click here.
It’s been determined that more than half of those who are part of the Boomer Generation (born 1946-64) on Facebook are over 65. Moreover, more than fifty percent of members of people from the Silent Generation (paid in or before 1945) are over 65, as per Pew Research Center.
Audience Transparency
Contrary to other programmatic networks, Facebook is a transparent method of targeting audiences.
You will have much control over the people you are targeting with self-selecting audiences.
A fan is a follower on Facebook.
Your follower’s “friends” are your “friends.
Based on self-reported criteria, users who fit your criteria or preferences.
Remarketing: Remarketing to previous site visitors.
Facebook lets you gain insights from your campaign by segmenting it by these identified groups of people, While other platforms improve placements regularly.
A campaign may be successful in both situations.
You can find out the segment(s) that performed well on Facebook and keep trying and improving strategies based on your findings.
Measurable Performance
Facebook has various reporting tools that may be intuitive, but it’s definitely worth mentioning. Different formats of ads offer multiple metrics.
A user may perform these actions before leaving Facebook (for instance, reach, engagements, etc.)) as well as after having left Facebook (for example, revenues, conversions).
The addition of the Facebook pixel to your website is the only condition.
In addition, to reporting basic performance metrics for conversion using the help of third-party analytics, Facebook optimizes its campaigns by using its pixel.
Without it, Facebook is identifying top profiles for conversion and will have to keep serving ads through the entire campaign to that same audience of users.
Competitor Targeting
Virtually none of the solutions allow users to reach their competition’s audience.
Facebook won’t let you make it possible to target followers of other brands.
You can still target customers who have expressed a desire to purchase a particular brand.
Since the information is based on self-reported data, it might not be accurate because it is based on the date that a user changed their settings.
It is still adequate to target qualified users, particularly at large.
You can reach out to thousands of people and aren’t required to pay for the audience profiles of other platforms by setting up a custom-built audience for users interested in 20+ well-known brands.
B2C and B2B alignment
Are you aware that Facebook advertising is available only for businesses selling to customers?
You’ll be amazed by how efficient Facebook campaigns are for B2B companies.
Facebook is employed by decision-makers in the business sector 74% more often than others.
B2B marketers need to use Facebook to their advantage in the B2B industry because of its nature of competition.
There is a chance for success if you can target the right people, design the correct advertisements, send the relevant messages, and provide the best off-Facebook user experience followerspro.
In those moments when you can snack between work commitments, B2B targets are just as active after leaving the office as they were when they worked.
There is nothing different between the two.
You can stay in their mind by remarketing them on Facebook.
B2B businesses can make use of Facebook to attract new customers by targeting these segments:
An audience with a lookalike based on information about customers, website visitors, or even existing mailing lists is another B2B strategy worth exploring.
Advertisers have seen this work very well on Facebook even though other platforms are providing this.
In the case of Hawke Media, this method resulted in an increase of fourfold in their ad spending compared to their prior Facebook advertisement strategy.
