SEO is a widely commonly known term in today’s eCommerce industry. Businesses from startups to established organizations can make SEO mistakes that can damage their business significantly. If you want to avoid the penalty of search engines then ensure that your SEO agency is not using unethical SEO tactics. Here are 5 worst SEO mistakes your business should avoid to save your business and build a trustworthy online presence:
Stuffing keywords on every web page
This is one of the most common mistakes that businesses tend to make while doing SEO. They are tempted to include more and more keywords thinking that their web pages will get more traffic in this way. But this is not the right way as it’s considered a black hat or unethical SEO and the latest search engine algorithm discourages it. When you do this, users feel that your content is confusing, misleading, and difficult to understand. Moreover, the sophisticated Google algorithm dislikes such content. Therefore, an SEO agency recommends the natural use of keywords while creating high-quality, easy-to-read, and informative content.
Using similar content on multiple pages of your website
Content duplication is another mistake that businesses end up making on their websites. You should avoid two important things while creating content: duplication and plagiarism. Duplication is when you use the same content on multiple pages of your website and plagiarism is when you take the content from any other similar website and use it as-is on your website. In both cases, Google penalizes you. A Professional SEO agency can help you craft unique, creative, and informative content for each page of your website to avoid this mistake.
Poor website structure and design
When you are developing your eCommerce website, you should integrate the best and latest SEO techniques into its design and structure. Many website designers and developers have little or no knowledge of SEO so they ignore this critical aspect. So by taking the help of an expert SEO agency you can prevent this mistake. They can collaborate with your website development team to help them optimize your website design and navigation making it user and mobile-friendly. They can also provide on-page and off-page SEO optimization services for complete website optimization.
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Bad structure of internal links
In the SEO and UX strategy of any website, internal linking plays a valuable role. With this technique, you can accomplish clear website pathways that take your visitors to the conversion pages. These links also provide authority to your website’s hidden pages. So collaborating with a good SEO agency can help you with this aspect.
Not doing link building
One of Google’s most important factors in search engine rankings is the quality and quantity of unique links or referring domains to your web pages. You need to do link building with the authority websites in your niche through guest posting, influencer marketing, manual outreach, or by creating stellar content on your website that people or other websites want to link to. SEO agency uses all these tactics to help build solid authority links with other sites and bring traffic to your website.
Summing up, you can avoid these SEO mistakes by partnering with an expert SEO agency that develops a unique SEO strategy based on best practices.